“Show and sell
Order Description
URBAN OUTFITTERS
Your Mission Promotable assignment for this module consists of two parts:
PART 1: Examine the art direction for your chosen brand. How well does your chosen brand communicate visually? Provide a breakdown of how your brand uses or does not use each of the following art director tools:
Photography
Illustration
Graphic design/typeography
Styling
Videography
Multimedia.
Considering the integration of all these elements does your brand effectively follow the rule Show Dont Tell? Why or why not?
PART 2: Next using Dan Roams six ways of seeing and showing a.k.a. The <6><6> Rule outlined in Sessions 10-12 of this module ( I will upload the visual) use simple visuals to help unlock two key challenges for your chosen brand:
The main problem your brand faces with its current art direction.
The solution you propose for your brand to enhance improve or completely revise its art direction.
Grab a Sharpie and a notepad and draw your way through the process. Be bold. See what happens. Convince the class of your ideas.”

  

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