“Paper outlineNissan Company
PepsiCoHuawei
Nissan Company
Introduction
Nissan Company is a Japanese company with a global network. The company operates in the automotive industry. Nissan is ranked fourth by Fast Company on the list of the top fifty most innovative companies in the world (Fast Company 1).
The company is one of the largest automotive companies globally. Nissans mission is to provide unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault (Nissan 1). The most renown Nissan brands are Marine Forklift Infinite and Nissan. Nissan embraces product development as a key strategy for the achievement of its mission.
Nissan Company is an innovative company which pursues its mission and vision. To maintain customer base in the automotive industry Nissan has embraced innovation. Nissan in the quest for survival in the global market entered into alliance with Renault. The alliance has helped Nissan to gain a significant control of the global market. Nissan Company is innovative because it conducts extensive research to develop new technologies that inspire breakthrough in the development of new products. As a strategy to strengthen its brands across the world the innovative craftsmanship of the company develops the product design and they manufacture superior quality vehicles. This strategy has improved customer satisfaction (Nissan 1). This has been witnessed recently when a new Nissan NV200 cargo van was developed in North America. This new vehicle is fuel-efficient and offers exceptional comfort (Cullen 62).
Conclusion
Nissan has been able to sustain competitive prowess in an industry that has evolved significantly in the past decades. To keep up with this dynamic Nissan has successful developed top quality vehicle that is specifically designed to meet customer demands. Its profound innovative craftsmanship has seen it come forth on top fifty most innovative companies.
Works Cited
Cullen David. Nissan Rolls Out NV200. Fleet Owner 107.3 (2012): p. 62.
Fast Company. Web 19 October 20 2012 http://www.fastcompany.com/most-innovative-companies/2011/
Nissan. Web 19 October 20 2012 http://www.nissan-global.com/EN/index.html
PepsiCo
Introduction
PepsiCo is a leading manufacturer of food and beverages in the world. The company is incorporated in then United States. According to Fast Company (1) the company was ranked thirty-third on top fifty most innovative companies in the world.
PepsiCo is a global food and Beverage Company incorporated in the United States and operates either directly or through subsidiaries in many countries across the world. PepsiCo mission is to be the worlds premier consumer products company focused on convenient foods and beverages. The company seeks to provide financial rewards to investors. It also provides opportunities for growth and enrichment to its employees. The company aims at delivering superior products to business partners and the communities. In everything the company does it strives to maintain honesty fairness and integrity (PepsiCo 1). The most renown PepsiCo brands are Pepsi-Cola Frito-Lay Tropicana Quaker and Gatorade. Each category of the brand has a varied number of product portfolios that are sold throughout the world (PepsiCo Website 1).
PepsiCo has applied strategies to capture new markets in the world through strengthening its existing brands as well as broadening product portfolios through innovation. This comes amid stiff innovative achievement by the fiercest rival Coca-Cola. PepsiCo has invested in buying new manufacturing facilities and new beverage plants for the purpose of expanding its product portfolio. Through its research centers PepsiCo is manufacturing healthier products to meet the customer changing preference for safer foods (Fast Company 1). Additionally the company has successfully transformed Frito Lay facilities into near-net zero manufacturing plant. This transformation has resulted in reduced electricity consumption thereby impacting on manufacturing practices. This has made the company win an award as recognition for innovation by GMA (Supermarket News 1).
Conclusion
It takes a great deal to compete with great multinational companies like Coca-Cola. PepsiCo takes bold steps to ensure that it successfully performs better in the global market. It does so through embracing innovation in processes and manufacture of its brands
Works Cited
Fast Company. Web 19 October 20 2012 http://www.fastcompany.com/most-innovative-companies/2011/
GMA Recognizes Gallo PepsiCo for Innovation. Supermarket News (2012)ProQuest Business Collection. Web. 19 Oct. 2012.
PepsiCo. Beverage Industry Sept. 2010: 9. Academic OneFile.Web. 19 Oct. 2012.
PepsiCo.PepsiCo Website. Web 19 October 2012 http://www.pepsico.com/
Huawei
Introduction
Huawei is a Chinese Multinational telecommunication company. The company has over the years innovatively positioned itself as a leading global company in an extremely competitive telecommunication industry. Huawei is ranked eightieth on the Fast Company top fifty most innovative companies in the world (Fast Company 1).
Huaweis mission is to focus on our customers market challenges and needs by providing excellent ICT solutions in order to create maximum value for our customers (Huawei 1). The company is well known for developing innovative products and services that meet consumer needs. The common Huawei products are smart phones fixed access products transport network data communication products radio access products and energy and infrastructure products (Huawei Website 1).
Huawei accomplishes its mission by focusing on innovating its products and services. The company recognizes customers demands as the driving force for its innovation. The company designs and manufactures products that not only meet customer demands but also offer superior quality as compared to competitors (Huawei Website 1). The company emphasizes continuous improvements of its product portfolio through constant innovation of products and services. Innovation is a source of impetus by the company to progress and offer consumers excellent value (Low 143).
In its quest to be competitive and offer superior quality products and services Huawei has insisted on building innovation technologies. The innovation capacity is enhanced through the allocation of over 18 percent of the total company revenues to research and development. The company has used its innovative capabilities as a platform in the development of the global system for mobile communication (GSM) and third generation mobile communication systems (3G) (Fan 363). Technical superiority and customized technical solutions through differentiated innovation strategies are used by Huawei in the accomplishment of its mission (Gao 42-34). This has enabled the company to be competitive in the global market amid stiff competition in the telecommunication industry in the world.
Conclusion
Huawei emphasis on innovation as a strategy to meet its mission and vision has enabled the company penetrates the volatile global market. Its differentiated innovative strategies have enabled it overcome intensive competition especially from more establish companies like Sony Erickson. It is due to this cutting edge innovation that the company has made it to the top fifty most innovative companies in the world.
Works Cited
Fan Peilei.Catching up through developing innovation capability: evidence from Chinas telecom-equipment industry.Technovation 26.3 (2006): 359-368.
Fast Company. Web 19 October 20 2012 http://www.fastcompany.com/most-innovative-companies/2011/
Gao Xuedong. Effective Strategies to Catch Up in the Era of Globalization: Experiences of Local Chinese Telecom Equipment Firms. Research Technology Management. 54.1 (2011): 42-49.
Huawei Website. Web 19 October 20 2012 http://www.huawei.com/en/
Low Brian. Huawei Technologies Corporation: from local dominance to global challenge?.Journal of Business & Industrial Marketing 22 (2) (2007).Pp. 138-144.
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