“Paper OutlineIntroduction
Was Nintendo just lucky or does the Wiis success has strategic merit?
Has Nintendo put the fad question to rest? State a case as to why Nintendo is or is not here to stay.
In which stage of the product Lifecycle is the Wii? Is Nintendo employing good marketing strategies?
Develop a strategy for the Wiis next product Lifecycle phase
Discuss the potential threats to Nintendos future success. What will help Nintendo avoid premature decline of the Wii?Introduction
Nintendo has been a household in the gaming world for over three decades as it is among the pioneers of the video gaming industry. During the 1980s Nintendo was a market leader. However with the emergence of the Xbox and the PlayStation Nintendos market share had been reduced to a distant third. With the upsurge in technology advanced gaming consoles with more realistic graphics have recently been developed. For instance with the arrival of the ps3 and the Xbox 360 Nintendo was up for more drubbing. With these facts Nintendos management was well aware that something had to done to avoid further down fall.
Was Nintendo just lucky or does the Wiis success has strategic merit?
Since Nintendos revenue was gradually declining and competition was getting stiff Nintendo had to act. This was achieved by quitting the race for technological supremacy in the console to a niche that the market players had ignored. This paved way for the development of Wii. As Nintendo had decided to pull back from the sophisticated technology arena it meant that the company had to develop a product that lured its clients given the low technology involved (Kotler Armstrong & Cunningham 2005).
This was enhanced with the Wiis use of the revolutionary motion sensing technique. The controllers of the Wii resemble the television remote controllers. This was a strategic move by the designers since they knew that the similarity between the remote and the Wiis gaming controllers would attract a large market. This is in comparison to the complex gaming controllers. This together with the strategy to use characters resembling players in the game the Wiis console flew off the shelves.
Has Nintendo put the fad question to rest? State a case as to why Nintendo is or is not here to stay.
With the inception of Nintendo it was an instant market smash. The question that pegged was whether this hype would last. A year in the market Wii had realized higher sales than its competitors in the market including the Xbox and the ps3. Nintendos continued success is backed by the fact that it was willing to reinvent the gaming industry. This was facilitated by the ability to access internet connections and download games from Nintendo and other independent developers. In addition the fact that Nintendo uses motion sensing techniques continues to drive Wiis sales. For instance the rifle contraption used in the console facilitates the player to shoot. Additionally the use of a steering wheel and controller speakers has made the Wii games increasingly electrifying. Nintendos market is also guaranteed from the invention of creative add on like the Wii fit device targeting Women who desire to lose weight.
In which stage of the product Lifecycle is the Wii? Is Nintendo employing good marketing strategies?
After Nintendos release of the Wii it hit the apex of the Wall street Journal. Nintendo has been meeting consumer needs and this has enabled its dominance in the market. Currently Nintendo is ranked second after Toyota in innovativeness in responding to customer needs. Nintendo is indulging in appropriate marketing antiques that have been resulting in increased sales and enhanced performance.
Develop a strategy for the Wiis next product Lifecycle phase
Nintendo has mainly thrived due to innovation. The market has been used to the fundamental interface of using gaming controllers. However Nintendo brought new opportunities for game publishers to use motion sensors. For Nintendo to remain in the lead innovative solutions to meet the ever dynamic consumer needs will have to be enhanced.
Discuss the potential threats to Nintendos future success. What will help Nintendo avoid premature decline of the Wii?
Nintendo has mainly focused on nontraditional gaming. Therefore the hardcore gamers viewed it as a second gaming platform and a convenient diversion from the graphic intense developments. The Nintendo game developers have shown their intent to incorporate games from Sony. This will not only lure traditional gamers but also enhance the image of the company. This strategy will enhance Wii to retain the hardcore gamers as well as attract the untapped non gaming audience.”

  

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