“Marketing Strategy individual assignmnet
Order Description
Home country: United Kingdom
Host country (Emerging country): China
Chose Brand: Rare Tea Co. (http://www.rareteacompany.com/ )
This piece of assessment requires students to develop a marketing plan for the firm from the developed country aiming to enter the pre-identified emerging market.
This report should be of maximum 2500 words. Report should be written in a clear and concise manner and reflect critical issues that practitioners will look for from
such a report. Engagement with the subject matter and theoretical underpinning of the arguments is very important to obtain a high mark. Your report will contain the
following elements:
a. An executive summary for busy managers
b. Summary of the international market conditions
c. Description of the target market
d. Review of competitors operating in the target market
e. Detailed segmentation and positioning strategy
f. The marketing mix proposition
g. A brief outline of the implementation process.
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