“Introduction
With the increasing demand in the global markets companies have been forced to develop innovative strategies to capture as many customers as possible. This has been achieved by developing strategies to attract and retain customers. These strategies focus on having a large customer base in the global market.Companies have sought strategies which guarantee them a high level of customer loyalty. Customer loyalty has been a great achievement to the companies which have excellent products. The need to deliver quality products has been a major subject and this has required an all rounded approach in delivering products. This means that companies have been required to meet all the needs of the stakeholders. This has been achieved by maintaining high standards of corporate social responsibility good customer relations and working with all stakeholders to ensure the needs of people are satisfied. Companies selling services have experienced great challenges in maintaining high quality standards. The airline industry has been affected by the need to maintain high quality standards. Companies in the airline industry have increased in number and this has created intense competition. Therefore players in the industry have developed strategies to overcome the competition in the industry. Services quality is a substantial component of management in the services industry. Service quality determines the performance of organizations in the services sector. Service quality is one of the mechanisms that can be used by firms in positioning their products and improving the quality of customer service. To ensure that the improvement of service delivery to customers service quality improvement is used by organizations in improving the competitiveness of products offered in the market. Customersare the most tangible assets for a service company and the manner in which services are delivered to them determines their loyalty to an organization. Attracting and retaining customers have been a major challenge for companies in the service industry. Creating customer loyalty has been a major competitive strategy in the service sector but most companies have experienced a lot of challenges to maintain high standards of quality. Customer loyalty is an aspect which requires companies to treat customers appropriately so that they develop the habit of repurchasing the products of the company in the future. Companies in the services sector need to monitor the services that are given to their customers and keep improving on these services depending on the findings of the research. Product research is an important aspect which ensures companies develop and improve the aspects of their products. The research helps develop products which match the needs of the customers. The evaluations of services and continued address of emergent gaps in the servicesscape of a firm help in improving the worth of services to the customers. Virgin Blue is a company in the airline industry that has worked hard to deliver high quality products. The company has maintained a high level of customer satisfaction and this has been achieved by delivering quality products. Satisfying customershave been a major challenge to the management of the company. It is argued that Virgin Blue is a proactive company and embraces efficient service quality management practices. Customer needs and demands keep changing with internal and external changes in the operational environment. This paper looks into service quality management in the Virgin Blue Airlines. Virgin Blue Airlines is an airline company that operates in the Airlines industry in Australia. The company is ranked second in terms of operational capacity in the industry. The company embraces service quality management practices. These practices have been termed as one of the main strategies that are used to enhance customer loyalty by the company. Virgin Blue has experienced turbulence over the years. The company has a long history of fighting to win the global markets. The management of the company has focused on delivering quality services to the customers. This strategy has been used to attract and retain customers. Virgin Blues Airline has been successful in implementing this strategy because it has kept a high record of customer loyalty in the industry. The company has successfully competed with other companies in the industry and this has been a great milestone. This paper discusses the whole practice of service quality management practices of the Virgin Blues Airlines company and how they influence the operations of the company. The paper begins by giving an overview of the company as it relates to the Airlines industry in Australia.The paper then proceeds to give an account of service quality. Service quality and its related concepts are defined so as to give a clear clue on how they are applied by the company. Different dimensions of service quality as practiced by the company are explored. The paper then links service quality applications in the company to the performance of the company. Several methods that are used in assessing service quality management by the company are also discussed. All these factors are explored basing on the current practices of the company. The paper finalizes by looking at the future prospects of the operational environment of the company and how service quality management will continue to influence the company.
Conclusion
The increasing competition in the global markets has caused companies to develop strategies to capture the demand of as many customers as possible. This has created the need to have high quality products. On the other hand companies have been required to develop policies to support the strategy of delivering high quality standards of products. Service quality management has been a major aspect of the service industry. This has been achieved by negotiation with all stakeholders to ensure that companies in the service industry deliver good products. The airline industry has experienced intense competition and players in the industry have developed strategies to compete successfully in the global market. Service quality management is a subject of management which has caught the attention of a substantial number of managers in the services industry. It is seen as one of the effective ways of managing the expectations of the customer through addressing their demands. Virgin Blues which is the second largest operator in the Airlines industry in Australia has been noted as one of the companies that deeply implement quality management practices. The discussion touched on most of the critical concepts of service quality management and how they are applied in the company. It is noted that the company has a comprehensive quality management system that addresses most of the service concerns by its customers. From the discussion it can be easily deduced that the company has an efficient service quality management system. Adherence to quality management practices by Virgin Blues helps it in meeting the demands of the wider customer base in Australia. As competition rises the company is expected to keep improving service quality management practices and using this as a competitive platform.”

  

Click Order Now to get 100% Original Answer Customized to your instructions!