“Guinness and Heineken
Introduction
Guinness and Heineken are the worlds most popular and successful beer brands. The brands have their origin in Europe. Additionally these brands are brewed within more than sixty countries in the world. The two brands are well established in that a clear distinction between which is the stronger brand is debatable. There are those who argue that Guinness is the strongest beer brand in the world on the grounds of its worldwide distribution and consumption. On the other hand there are those who are of the idea that Heineken is the strongest brand due to its originality and previous awards that the brand has received (Roy et al 2009; Guinness Website 2012).
Strengths and weaknesses
It is critical to establish the strengths and weakness of each brand to determine the strong brand between the two brands. Guinness is a well established brand in the world thus it has gained constructive acceptance as a quality beer. Besides the outstanding quality of Guinness the beer is affordable and is found in every entertainment joint including restaurant pubs hotels recreational places and hypermarkets. The roasted barley used in the manufacture of the beer gives it a distinctive feature of burnt flavor. The brand also contains nitrogen and carbon dioxide. Apart from the refreshment part of Guinness the beer contains important contents that are of great to health (Why Guinness is the best beer 2012). However there are few weaknesses of Guinness. The brand has a strong taste that sometimes may irritate the consumers. The packaging is also not as attractive when compared to other beer brands like Heineken (The Guardian 2012).
Heineken is a premium quality beer that is incomparable to ordinary brands of beer. The uniqueness of Heineken beer have been maintained for years thereby differentiating it from other brands. Heineken is crisply carbonated giving it a fresh and fruity aroma and mildly bitter taste. The green bottle makes the Heineken brand more attractive to many customers (Roy et al 2009). Additionally Heineken is a global brand hence it has customized features that fit local consumers in different locations around the world. The brand is of lighter and superior quality as compared to other beers and beer stouts in the world. The price of this brand is cheap making it affordable to different classes of people. On the other hand the brands major weakness is its lack of concern for the health aspect of the consumer. Its high calorie content raises concerns of most consumers. The beer brand also suffers from the differences in brand image globally (Roy et al 2009).
Conclusion
Heineken is the strongest beer brand between then two brands. The brand has good taste that attracts many customers and has a high demand in the global market. On the other hand Guiness has some aspects which make it a good brand. However Guiness does not attract as many customers as Heineken. Therefore Heineken is a stronger than Guiness. A strong brand can be determined by focusing on various points. The most important feature of a strong brand is the quality that is offered by the company product. Companies that emphasize on quality of brands can build a strong brand image. Another important aspect is to look at the availability of the brand in the market. This is used to determine the reliability of the brand.”

  

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