“Global Marketing
Job Description:
This paper is for an undergraduate course Global Marketing. We are supposed to describe the marketing strategy a multinational company took to expand its operations to new markets (the new market in question cant be Brazil).
We can discuss the deadline it is extendable up to a day.
The projects outline is as follows:
1) Brief company description
-Brand positioning
-products or services offered
-packaging
-design
-prices
-distribution and logistics
2) Brief description of the case at hand (expanding operations to a new contry)
-Why the company decided this
-SWOT analysis
-Behavior of competing companies
-brief industry desciption
3) What is the expected outjcome of the strategy for the next 5 years
4) What was the immediate impact of the adopted strategy?
-were the financial results positive?
-might this drive the same strategy to be used to start operations in different countries?
5) other commentaries
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