“Direct Marketing Assignment
Font: Calibri 11
Each Step in the guideline must be done.
Has to be about direct marketing**
Assessment guidelines for the Article presentation
Instructions:
1. The student needs to prepare one direct marketing journal article review.
2. Assessment will be based on guidelines mentioned below.
3. The review should not be more than Two pages. The report should be in Calibri 11 font with appropriate headings subheadings Introduction Personal opinion
and Conclusion.
4. The student will speak about the article for 3-5 minutes. (Anything less means the assignment has to be repeated).
Article Remarks Percentage
Allotted Percentage
obtained
1. Relevance of topic 20
2. Explanation of relevance 10
3. Quality of Journal article
10
4. Oral Presentation-
a. Logical Sequence
b. Familiarity with the article
c. Opinion and recommendations
30
5
10
15
5. Report Presentation
a. Logical Sequence
b. Connecting terms to the subject.
c. Opinion and recommendations.
30
5
10
15
Grades in Percentage Total-100
Grades obtained in marks Total 10
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